Meta BSP Approval Guide 🔐📋

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This guide provides a step-by-step approach to obtaining Meta BSP (Business Solution Provider) approval, which is essential for SaaS providers who want to offer WhatsApp Business API services through the WhatsApp Embedded Sign-up Addon.

INFO

Using this exact approach, we successfully got BSP approval for our domain waconnect.io handled by Corbital Technologies LLP.

What is Meta BSP Approval?

Meta BSP (Business Solution Provider) approval is required when you want to officially provide WhatsApp Business API solutions to your customers. This approval allows your business to:

• Act as a trusted provider of WhatsApp Business services
• Offer WhatsApp automation, messaging, and chatbot services
• Enable your clients (tenants in your WhatsMarkSaaS platform) to use WhatsApp in a compliant and scalable way

Why is it Required?

Without BSP approval, you cannot legally or officially provide WhatsApp Cloud API or Business API services on behalf of your clients. This ensures:

• Compliance with Meta's policies
• Trust and credibility with clients
• Ability to scale as a provider

Prerequisites

Before applying for BSP approval, make sure you have the following:

1. Business Domain

   • Example: yourdomain.com
   • The domain should be live and accessible

2. Registered Business Entity

   • Must be legally registered in your country

3. Business Verification on Meta

   • Verify your business in the Meta Business Manager

4. Active WhatsApp Business Account

5. Demo Videos (optional but strongly recommended)

   • Show how you will use WhatsApp APIs
   • Example: Sending messages, managing templates, and chatbot responses

Step-by-Step Guide to Apply

Step 1: Prepare Your Business Manager

1. Go to Meta Business Manager
2. Add your company name, domain, and verification details
3. Complete the business verification process

Step 2: Verify Your Domain

1. In Business Manager, navigate to Business Settings > Domains
2. Add your business domain
3. Verify it using one of the provided methods (DNS verification, HTML file upload, or meta tag)

Step 3: Apply for WhatsApp API Access

1. In your developer account, go to the App Dashboard
2. Request access to:
   • whatsapp_business_messaging
   • whatsapp_business_management

Step 4: Prepare Demo Videos

Meta will ask for a demo of how you plan to use WhatsApp. Record short and clear videos, such as:

1. Sending a test WhatsApp message via API
2. Creating and using WhatsApp message templates
3. Demonstrating customer interaction (e.g., chatbot or campaign)

Step 5: Submit Your Application

1. Clearly explain what service you provide (e.g., WhatsApp marketing automation through WhatsMarkSaaS)
2. Mention how client data is handled securely
3. Prepare demo video by screen recording and submit on meta
4. Detail how your WhatsMarkSaaS platform will integrate with WhatsApp Business API

Before You Submit (Checklist)

✔ Business verification completed

✔ Domain verified

✔ Active WhatsApp Business Account

✔ Demo videos prepared and uploaded to YouTube

✔ Application details written clearly

WhatsApp Embedded Sign-up and BSP Approval

The WhatsApp Embedded Sign-up Addon simplifies the process of connecting WhatsApp Business accounts for your tenants, but as the SaaS provider, you still need BSP approval to offer these services.

Benefits of BSP Approval with the Addon

1. Streamlined Client Onboarding: With BSP approval and the Embedded Sign-up Addon, you can offer a complete end-to-end solution for WhatsApp Business API
2. Official Recognition: Your business will be officially recognized by Meta as a qualified provider
3. Compliance Assurance: Ensure that all services you offer through the addon comply with Meta's policies
4. Enhanced Credibility: Differentiate your service from competitors by having official BSP status

Helpful Resources

• Meta Business Manager
• Meta for Developers – WhatsApp
• WhatsApp Business Platform Documentation
• Meta Business Partner Directory

Pro Tip

Keep your explanation short, clear, and business-focused. Avoid technical jargon when submitting to Meta. Focus on the value your SaaS platform provides to businesses through WhatsApp integration.

Example Success Story

We at Corbital Technologies LLP followed this exact process for our domain waconnect.io. By preparing proper documentation, demo videos, and meeting Meta's requirements, we successfully got BSP approval.

The WhatsApp Embedded Sign-up Addon was designed based on our experience with Meta's approval process, ensuring it aligns with all requirements and best practices for WhatsApp Business API integration.

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Important Note

BSP approval timelines may vary. It typically takes 1-4 weeks for Meta to review and approve applications. Plan accordingly and apply well in advance of your planned launch date.

If you need assistance with the BSP approval process, our support team is available to guide you through it. Contact us through the support portal for personalized assistance.