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Field Mappings ​

Field Mappings allow you to map WhatsApp Flow form fields to your CRM contact fields. When a customer submits a flow, the mapped fields are automatically used to create or update the contact record in your CRM.

Accessing Field Mappings ​

From the WhatsApp Flows list, click the three-dot menu on a flow and select Field Mappings.

Configuring Mappings ​

Field Mappings

The Field Mappings page displays all fields from your flow with the following columns:

ColumnDescription
Flow FieldThe field label and internal field name from the flow
Field TypeThe component type (TextInput, TextArea, RadioButtonsGroup, Dropdown, DatePicker, Optin, etc.)
Map ToWhere to map this field — Skip, Contact Field, or Custom Field
TargetThe specific CRM field to map to

Map To Options ​

For each flow field, you can choose one of three mapping types:

OptionDescription
SkipDo not map this field — the value will still appear in submissions but won't update any contact data
Contact FieldMap to a standard CRM contact field (First Name, Last Name, Email, Company, Notes, etc.)
Custom FieldMap to a custom field you've created in your CRM (e.g., joining_date, membership_type)

Standard Contact Fields ​

When you select Contact Field as the mapping type, you can map to these standard fields:

  • First Name
  • Last Name
  • Email
  • Company
  • Notes

INFO

Multiple flow fields can be mapped to the Notes field. When this happens, all mapped values are appended to the contact's notes.

Custom Fields ​

When you select Custom Field, you can map to any custom field you've created in your CRM setup. This is useful for storing specialized data like:

  • Dates (e.g., preferred appointment date, joining date)
  • Categories or preferences selected by the customer
  • Any other data specific to your business

TIP

Make sure to create your custom fields in Setup > Custom Fields before configuring field mappings. The custom field type should be compatible with the flow field type for proper data storage.

How Mapping Works ​

  1. Customer submits a WhatsApp Flow form
  2. The system checks if a contact with the same phone number exists
  3. If the contact exists, the mapped fields are updated with the new values
  4. If the contact doesn't exist, a new contact is created with the mapped field values
  5. Any field set to Skip is ignored for contact updates but still stored in the submission record

Next: Set up Automations to trigger actions like sending messages, assigning agents, or calling webhooks when submissions are received.

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