Admin Dashboard
The Admin Dashboard is the operational headquarters of your WhatsApp Marketing SaaS business. This single interface gives the admin real-time access to all platform activity, KPIs, and financial insights.
Dashboard Interface Preview
System Statistics Overview
The top section provides summary cards for key system-wide indicators. These are auto-updated based on platform usage.
Total Subscriptions
- Current Count:
5 - Monthly Growth:
+5 - Purpose: Reflects the total number of active, paying customer subscriptions across all plans.
- Insight Gained: Helps track monetization and customer conversion success.
- Use Case: Monitor marketing funnel success, churn rate, and campaign conversion efficiency.
Total Earnings
- Current Revenue:
₹2,200.00 - Monthly Growth:
+₹2,200.00 - Purpose: Displays total cumulative revenue generated by all active plans.
- Revenue Source: Subscription sales only (no one-time or manual transactions included).
- Use Case: Gauge profitability, assess monthly recurring revenue (MRR), and set revenue benchmarks.
Total Clients
- Current Count:
6 - Monthly Growth:
+6 - Definition: A "Client" refers to a tenant in the multi-tenant architecture.
- Use Case: Monitor user acquisition rate, track onboarding success, or spot growth spikes.
- Example: If you get 20 signups but only 6 complete onboarding, this reveals a funnel gap.
Total Campaigns
- Current Campaigns:
9 - Monthly Growth:
+9 - What it Measures: The total number of WhatsApp marketing campaigns created by tenants.
- Use Case: Understand platform usage intensity. High campaign creation indicates strong feature engagement.
- Insight: Growth in campaigns signals product-market fit and customer satisfaction with tools.
Earnings Report Graph
Purpose:
Visualizes your monthly revenue trend and subscription growth to identify business momentum.
Components:
- Blue Line: Total revenue earned month by month
- Green Line: Number of new subscriptions per month
Key Observations:
- Flat activity from July to April
- Revenue and subscriptions spike sharply in May–June
Admin Actions:
- Analyze spikes with marketing logs (e.g. promotional offers)
- Export to CSV for internal finance tracking
- Compare plan-level trends using filters (available in expanded reports)
Best Selling Plan Breakdown
This block displays a leaderboard of your most popular subscription packages.
Growth Plan
- Sales Count:
3 - Revenue Generated: ₹500.00 per unit → ₹1,500.00 total
- Why it's popular: May offer best balance of price-to-feature ratio
Business Plan
- Sales Count:
2 - Revenue Generated: ₹200.00 per unit → ₹400.00 total
Use Cases:
- Identify which plans drive the most revenue
- Use top plans in website CTA (Call-to-Action) sections
- Tailor onboarding and pricing messages around high-converting packages