Coupon Management
The Coupon Management system allows super admins to create attractive discount coupons to encourage tenant registrations, plan upgrades, and subscription renewals. This comprehensive system provides flexible validation rules, usage restrictions, and detailed analytics.
Overview
Coupon Management enables super admins to:
- Create Discount Coupons: Generate percentage or fixed-amount discounts
- Set Validation Rules: Apply various restrictions and limitations
- Monitor Usage: Track coupon performance and tenant activity
- Attract Tenants: Use strategic discounts for business growth
Tenants can utilize coupons during:
- Registration: New account signup discounts
- Plan Upgrades: Incentivize higher-tier plan adoption
- Subscription Renewals: Retain existing customers
1. Coupon List
The Manage Coupons page provides a comprehensive view of all created coupons with the following information:
2. Creating New Coupons
Click the + Create Coupon button to access the coupon creation interface.
Coupon Information
Basic Details:
- Coupon Code: Unique identifier (auto-generate or custom)
- Use "Generate" button for automatic codes
- Example:
SAVE20,WELCOME50
- Name: Display name for the coupon
- Example: "Summer Sale", "New User Discount", "Diwali Sale"
- Description (Optional): Internal notes about the coupon purpose
Discount Configuration:
- Type: Choose between Percentage or Fixed Amount
- Percentage: Specify discount percentage (1-100%)
- Fixed Amount: Set amount of your base currency
- Status: Enable/disable the coupon immediately
3. Restrictions & Limitations
Usage Controls
Total Usage Limit (Optional):
- Set maximum number of times the coupon can be used across all tenants
- Leave blank for unlimited usage
- Example: Limit to 100 total uses for exclusive offers
Usage Limit Per Customer (Optional):
- Restrict how many times a single tenant can use the coupon
- Prevents abuse and ensures fair distribution
- Example: One use per tenant account
Financial Restrictions
Minimum Amount (Optional):
- Set minimum subtotal required for coupon validity
- Encourages higher-value purchases
- Example: $50 minimum for 20% discount
Maximum Discount (Optional):
- Cap the maximum discount amount for percentage-based coupons
- Protects against excessive discounts on high-value plans
- Example: Maximum $100 discount on any purchase
Special Conditions
Apply to First Payment Only:
- Checkbox option to restrict coupon to initial subscription payment
- Ideal for new tenant acquisition campaigns
- Subsequent renewals won't apply the discount
4. Validity Period Management
Date-Based Controls
Start Date (Optional):
- Define when the coupon becomes active
- Schedule future promotional campaigns
- Leave blank for immediate activation
Expiry Date (Optional):
- Set coupon expiration date
- Creates urgency for tenant action
- Leave blank for permanent availability
Plan & Billing Configuration
Applicable Plans (Optional):
- Select specific subscription plans eligible for the discount
- Target promotions to particular service tiers
- Leave empty to apply to all plans
Applicable Billing Periods (Optional):
- Choose billing cycles eligible for the discount
- Options: Monthly, Quarterly, Annual
- Strategic targeting based on business goals
5. Coupon Usage Analytics
Usage Details Panel
When viewing coupon details, access comprehensive analytics:
Performance Metrics:
- Total Uses: Number of times coupon was applied
- Total Savings: Cumulative discount amount provided
- Unique Tenants: Number of different users who used the coupon
- Conversion Rate: Usage rate vs. distribution
Usage History
Detailed Transaction Log:
- Tenant Information: Which tenant used the coupon
- Usage Date: When the discount was applied
- Discount Amount: Actual savings provided
- Plan Details: Which plan the coupon was applied to
- Invoice Reference: Link to corresponding invoice
Timeline View:
- Chronological usage pattern
- Peak usage periods identification
- Tenant behavior insights
6. Tenant Coupon Usage
Registration Process
New Tenant Signup:
- Tenant enters coupon code during registration
- System validates coupon eligibility
- Discount applied to initial subscription
- Confirmation displayed with savings amount
Plan Upgrade Scenarios
Upgrading Subscriptions:
- Tenant selects higher-tier plan
- Coupon code entry option available
- Discount calculated against upgrade cost
- Prorated billing with coupon adjustment
Subscription Renewal
Renewal Process:
- Automatic renewal with saved coupon (if applicable)
- Manual renewal with new coupon option
- Discount validation against current plan
- Updated billing cycle with savings
7. Best Practices
Coupon Strategy
Acquisition Campaigns:
- Use high-value coupons for new tenant acquisition
- Set first-payment-only restrictions
- Create urgency with expiration dates
Retention Programs:
- Offer renewal discounts to existing tenants
- Target specific plan upgrades
- Use usage limits to control costs
Code Management
Naming Conventions:
- Use memorable, brand-relevant codes
- Include campaign identifiers (SUMMER2024)
- Avoid easily guessable patterns
Security Considerations:
- Monitor usage patterns for abuse
- Set appropriate usage limits
- Regular audit of active coupons
Performance Monitoring
Regular Reviews:
- Weekly usage analytics assessment
- ROI calculation for each campaign
- Tenant feedback collection
Optimization:
- A/B test different discount amounts
- Analyze conversion rates by coupon type
- Adjust restrictions based on performance
Summary
Coupon Management provides powerful tools for:
- Creating Attractive Offers: Flexible discount options to drive tenant acquisition
- Controlling Usage: Comprehensive restrictions and limitations
- Monitoring Performance: Detailed analytics and usage tracking
- Strategic Marketing: Targeted campaigns for different business goals
- Revenue Optimization: Balanced approach to discounts and profitability
The system empowers super admins to implement sophisticated discount strategies while maintaining full control over coupon distribution and usage patterns.