Marketing Messages API Bundle v1.2.1+
The Marketing Messages API (also called MM Lite) is a Meta service for sending marketing templates. Meta uses it to deliver your marketing messages to the people most likely to read them.
WhatsMark uses it automatically. You do not need to change your templates, phone number or campaigns.
Nothing changes until you accept Meta's terms
Until you accept Meta's terms, your marketing messages are sent through the regular WhatsApp Cloud API, as before.
Which Messages Use It
Only templates in the Marketing category use the Marketing Messages API. Utility and Authentication templates, and normal chat replies, are not affected.
| Template category | Sent through |
|---|---|
| Marketing | Marketing Messages API |
| Utility | Regular WhatsApp Cloud API |
| Authentication | Regular WhatsApp Cloud API |
Check Your Status
Go to Connect WABA. The Marketing Messages API card shows your status.
| Status | What it means |
|---|---|
| Onboarded | You have accepted Meta's terms. Your marketing templates use the Marketing Messages API. |
| Eligible - action needed | You can use it, but you have not accepted Meta's terms yet. Follow the steps below. |
| Access token invalid | Meta rejected your saved access token. Reconnect your account, then click Refresh status. |
| Not checked yet | Click Refresh status to check now. |
WhatsMark updates the status automatically after you connect, after you accept the terms, and once a day. Click Refresh status to update it right away.
Accept Meta's Terms
To use the Marketing Messages API, Meta needs you to accept its terms. You do this in Meta's WhatsApp Manager, not in WhatsMark. You only need to do it once for each WhatsApp Business Account.
Who can do this: only an admin with full control of your Meta business portfolio. If that is not you, ask the person who owns your Meta business account.
Step 1: Open WhatsApp Manager
On the Marketing Messages API card in WhatsMark, click Open WhatsApp Manager. You can also open WhatsApp Manager → Overview yourself. Log in to Meta if asked.
Step 2: Accept the terms
On the Overview page, scroll to the Alerts section. Find the alert for the Marketing Messages API for WhatsApp and click Accept terms. Read the terms and confirm.
If you do not see the alert, the terms may already be accepted, or your account may not be eligible yet.
Step 3: Refresh the status in WhatsMark
Go back to WhatsMark and click Refresh status on the card. Meta can take a few minutes to update, so if the status has not changed, wait a moment and try again.
The card now shows Onboarded. You do not need a new phone number or new templates.
Block Marketing Templates on Cloud API
After you are Onboarded, you will see a switch called Block marketing templates on Cloud API.
When you turn it on, marketing messages can only be sent through the Marketing Messages API. Any other way of sending them is stopped. Your WhatsMark marketing messages keep working normally.
Turned Off by the Administrator
Sometimes the card says the administrator has turned off the Marketing Messages API. Your marketing messages are still sent as normal. To use the Marketing Messages API, contact your administrator.
Messaging Account ID (Optional)
Most accounts do not need this. Leave it blank.
When do you need it?
Only when Meta rejects your messages from a phone number because your account has more than one Messaging account. In that case, you tell WhatsMark which Messaging account to send from. WhatsMark then sends this ID with every message from that number.
Where to use it
- Go to Connect WABA.
- In the Phone card, click Messaging account ID (next to Manage Phone Numbers).
- Enter the ID (digits only) and click Save.
Only the main account owner can see this button.
Where to get the ID
Copy the ID of the Messaging account you want to use from Meta's WhatsApp Manager, then paste it into the window above.
How to remove it
Open the same window, clear the field and click Save.